When YouTube decided, for the first time ever, to showcase a creator mastering split-testing strategies, they turned to Evan Carmichael. Recognizing his methods as the gold standard, YouTube conducted an official case study on his split-testing process, privately sharing the results with their top-tier creators.
This wasn’t simply validation; it was unprecedented confirmation that Evan’s techniques define industry excellence. Those same proven strategies, the ones YouTube itself highlighted, are at the core of BrandLytics. Every method, every insight, every piece of advice has been poured into the tools and training you’ll have exclusive access to.
Because when the platform itself points to your approach, you’re not just leading, you’re creating the standard others follow.